Saturday, November 18, 2023

What is Circular Monday?

Some time ago, I visited a site called Climate Hero to check my carbon footprint. (I like to check it on a variety of sites to see how they compare and get a wider range of suggestions for lowering it.) Ever since then, I've been getting occasional mailings from the site offering tips for cutting or offsetting my emissions. Most of these are stuff I already know, but this week I got an intriguing email telling me about something I'd never heard of before: Circular Monday.

Circular Monday, which is celebrated on the Monday before Thanksgiving, was conceived as an alternative to the consumer frenzy of Black Friday. Apparently, it was originally called White Monday, but the name got changed to something that better reflects its purpose, which is to promote the circular economy. A quick primer for those not familiar with this term: A circular economy is one in which all products can be broken down into their original components for reuse or recycling. This is in contrast to our current linear economy, in which most products are created from raw natural resources, used once, and then discarded in a landfill. (You can see a simple diagram of this model on the World Economic Forum website, or a much more complex one on the EPA site.) 

Now, this idea of a circular versus a linear economy isn't a simple matter of either-or. It's a question of degree. The more stuff gets reused, repaired, and recycled, the more circular the economy is; the more stuff gets extracted and discarded, the more linear it is. There's probably no such thing as a perfectly circular economy in which absolutely everything is reused; some things, like food or medicine, are always going to be used up. But the closer you can get to a true circle, the more you improve efficiency, reduce resource use, and limit pollution and waste. Examples of ways to make the economy more circular include:

  • Making and buying products built to last, such as a pair of boots that can be resoled, and then keeping them in use longer
  • A car-sharing or bike-sharing service that reduces the number of new cars or bikes being produced
  • Refilling containers, such as milk bottles or printer ink cartridges, instead of tossing used ones and producing new ones 
  • Shopping at thrift stores and yard sales
  • Giving away unwanted but still usable items on Freecycle
  • Upgrading your computer to keep it working longer so you don't need to buy a new one
  • Turning old clothes that absolutely can't be worn any longer into rags or putting them in a textile recycling bin

Naturally, all this stuff is right up my ecofrugal alley, but I was a bit unclear on how I was supposed to set aside a particular day for it. It seems like you have to do these things whenever they happen to come up: refill your ink cartridges when they run dry, resole your shoes when the old soles wear out, donate your old clothes when you discover they no longer fit, turn socks into rags when the holes in them get too big to repair. The only thing you might be able to schedule on a particular day is a trip to the thrift shop, since you can always hunt for treasures even if there's nothing specific you need at the moment. But surely it would be easier to do that on a weekend than on the Monday of a busy holiday week.

I consulted the Circular Monday website and found that it's primarily a database of businesses that form part of the circular economy in one way or another. The list of U.S. businesses includes Back Market (a seller of refurbished electronics), eBay, Vinted (an online vintage clothing store), Turo (a car sharing marketplace), and Too Good to Go (a marketplace for businesses to dispose of surplus food). So it's really more Circular All Year Round than Circular Monday. However, on Circular Monday itself, most of these businesses have sales and promote them on social media with the #circularmonday hashtag. In this way, they call attention to the concept to help promote circular shopping all year round.

And this, apparently, is what Climate Hero was encouraging me to do next Monday: not necessarily to buy from these businesses right now, but to promote them by posting. "For instance," the email helpfully suggests, "you can inspire by sharing something you chose to buy circularly in the past year instead of new." Then add the appropriate tags for Climate Hero (@climatehero, #climatehero) and Circular Monday (@circularmonday, #circularmonday), and presto, you're part of the event.

Well, I've bought a lot of things secondhand in the past year, but I typically posted about them at the time. So rather than sharing new information, I'll just provide a quick recap of the posts I've done in the past year related to circular shopping:

Here's hoping something on this list can provide a bit of ecofrugal inspiration for you.

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