Last week, while researching something completely unrelated, I happened across this article from Elle: "13 Beach Wedding Dresses You Can Buy Off the Rack." Now, I'm not planning a wedding (beach or otherwise) any time in the foreseeable future, but curiosity—mostly about what's considered the proper attire for a beach wedding—led me to click through. I'm not sure what I was expecting, but the author's idea of "beach" wedding wear was frankly baffling to me. I mean, why would you wear a full-length dress with a train on a beach? You'd end up with a skirt full of sand. And the selections with elaborate lacework or beading looked calculated to attract debris.
What seemed even more ridiculous, however, was that the dresses that actually did look "beachy"—the ones that were basically nice sundresses—still cost hundreds or even thousands of dollars. Scrolling through them, I found myself getting huffy, much the same way I did looking at the outdoor furniture "bargains" in the article I wrote about last month. It was playing on the same "anchoring bias" as the other article: if you think it's normal to pay upwards of $1,500 for a wedding dress—as the average bride does, according to The Knot—then calling a $700 sundress a wedding dress makes it look downright reasonable. But that doesn't change the fact that if you don't slap that "wedding" label on them, you can find perfectly nice, beach-appropriate white dresses for a lot less.
So I decided to go through the entire list Elle had provided—both the dresses that struck me as suitable beachwear and the ones that didn't—and show how it's possible to find an attractive dress in a similar style on a much more reasonable budget. Here's how their picks stack up against mine:
Elle Pick #1: First, we have this off-the-shoulder maxi dress from Self-Portrait, which, with its long train, isn't at all what I'd choose for a beach wedding. Actually, I wouldn't be inclined to choose it for any wedding, as its shapeless tent style doesn't strike me as flattering for any figure type—but even if I did, I certainly wouldn't pay £500.00 for it.
My alternative: This off-the shoulder dress from Bebe has the same full length and lacy detailing around the neckline, but in a much more shapely style, for only $89. Or, if you're on a really tight budget, you could pick this one from Xhilaration, which has the lace cutout section in the skirt rather than up top, for only $21 (marked down from $30) in the Target juniors' department.
Elle Pick #2: This tea-length, halter-neck sundress from Athena Procopiou, in a silk/cotton blend with a faint floral design, actually looks quite suitable for a casual setting like the beach—but its $680 price tag, not so much.
My alternative: Instead, how about this beachy halter dress, with some nice cutouts around the hem, for $27 (marked down from $38) at TB Dress? Or this similarly bare style, with crocheted detailing on the bodice, for only $25 (marked down from $30) at Make Me Chic?
Elle Pick #3: This strapless white column gown from Derek Lam looks, to my eyes, like nothing so much as like a bedsheet that a woman has hastily wrapped around her body upon finding herself caught in the nude. I realize it probably stays up better, but I certainly can't see what makes it worth $1,116 (marked down from $2,790).
My alternative: This doesn't really strike me as a practical style for a beach wedding, but if you like it, why not get this Natalie Deayala strapless column dress for $288 at Nordstrom? (Actually, $288 still seems pretty high to me for a dress that will be worn once—but apparently this deceptively simple style is quite tricky to sew, because I couldn't find a similar one for less. But if you don't mind something with a little more shape, there's always this strapless sheath dress from J.J.'s House for $100.)
Elle Pick #4: Next up is this Grecian-style Elizabeth and James maxi dress, with a plunging neckline in a sort of champagne color. At $425, it looks almost reasonable compared to the dresses Elle has been featuring so far.
My alternative: But it starts to look a lot less reasonable next to this Grecian-inspired dress from Asos, in a "silver shimmer" shade, for $45 (marked down from $89). Since that one's only available in size small, I also searched out this Asos dress, also in a Grecian style, for $48 (marked down from $80, available in medium and large.)
Elle Pick #5: Here's yet another highly inappropriate choice for a beach wedding: an off-the-shoulder mermaid dress from Reformation, with a full lace overlay, for $488.
My alternative: If you're determined to wear this style on the beach, you have lots of less expensive options. You can pay $247 (marked down from $560) for this very similar dress, complete with the lace overlay, from J.J.'s House; you can opt, instead, for a prom dress in the same shape with beading as well as lace, available in white, for $101 (marked down from $140) at Asvogue; or you can choose this less elaborate prom dress, with peek-a-boo lace at the shoulders and hemline, for $32 (marked down from $35) at OASAP.
Elle Pick #6: I'm honestly not even sure how to describe this silk crepe contraption from Juan Carlos Obando. It's like a basic, full-length slip dress, but with a sort of pair of ruffled baldrics that drape over the front and hold the bride's wrists loosely to her sides. It's a unique look, no doubt, but not one I'd consider worth $1,038 (marked down from $2,595).
My alternative: I'll admit, I wasn't able to find anything quite like this on any other site. However, a long slip dress is easy enough to find, like this $84 one from Lulus. Then, for that added draped layer, you can simply add a long white scarf, like this $19 one from Bebe. Or, if you really want that draped-over-the-shoulder look, you could go for this shorter dress from Asos for only $29.
Elle Pick #7: Now here's one that actually does look rather beachy: a sort of boho maxi sundress with lacy cutouts from LOVESHACKFANCY (I swear, that's how the retailer spells it). Only does it really have to be $445?
My alternative: Well, I couldn't find an identical style, but I found a couple of other white dresses with that boho vibe, including the cutouts. This longer-sleeved style is $70 at Showpo, and this daring spaghetti-strap style is a mere $20 at CiChic.
Elle Pick #8: This one, I'll admit, is rather fetching: a long, flared, strapless flared dress from Marchesa Notte with butterflies embroidered on the bodice and around the hem. By hand, probably, considering the $717 price tag.
My alternative: Once again, I couldn't find anything just like this, but if it's the butterfly motif you're in love with, you could go with this ballgown with blue satin butterflies on the overskirt, available for $158 from the SarahDress booth on Bonanza. (She also offers the same style with red, black, or purple butterflies.) Or there's this little $59 number from Milanoo, though it's much shorter and not strapless.
Elle Pick #9: Aaaand we're back to styles completely inappropriate for the beach, with this Michael Lo Sordo gown featuring an ultra-deep plunging neckline and a train. Despite the simple lines, spaghetti straps, and bare back, it's hardly beachwear, especially at $1,610.
My alternative: The $84 slipdress from Lulus that I mentioned above has a fairly similar style—clean lines, spaghetti straps, bare back, and deep (though not quite so outrageously deep) neckline. Or, you could go for this even more daring dress that pairs the plunging neckline and bare back with a translucent skirt, for $27 at Shein.
Elle Pick #10: Of all the dresses in the Elle article, this one seems the most bizarre choice for a casual beach wedding. Sure, this Monique Lhuillier dress has a simple column shape, but it combines that with huge, poofy, incredibly elaborate sleeves, made of sheer fabric covered in thousands of pearl beads (with more of the same on the neckline). At least you can see why this dress costs a whopping $8,995, but still, that's more than three times what we spent on our whole wedding.
My alternative: Okay, I'll admit it: this dress is unique. I could not find anything, anywhere, that was quite like it. However, I could find quite a number of dresses that had the same general kind of Italian Renaissance look and feel. For instance, this seller on Etsy offers a dress she calls the "Juliette style" (the same name as the pricey one), actually custom made by hand to your measurements, for only $195. And if you don't like that one, there are numerous other Renaissance-style gowns available from other Etsy sellers, some more costly than others.
Elle Pick #11: This frilly little two-piece ensemble by Rodarte is rather daring even for a beach wedding: a tulle bustier top and matching skirt that leave the midriff bare. More alarming still, it was priced (when it was still available) at a jaw-dropping $8,970.
My alternative: I didn't find an ensemble quite like this, but it's simple enough to find similar pieces as separates. This cropped lace camisole top is only $14 at Shein, and this lacy skirt from Asos is a good match for it at $40.
Elle Pick #12: This long, lacy prairie dress from Temperley London is in a simple, rustic style that looks appropriate enough for the beach—all except for the $1,195 price tag.
My alternative: A quick search turned up a lot of dresses in a similar style to this one, but with one catch: all of them are secondhand. This rustic style was very popular in the 70s, so if you're willing to scour eBay and Etsy, you should be able to turn up something like it at a bargain price—such as this vintage ruffled number for $88, or this classic Gunne Sax piece for $40.
Elle Pick #13: Lastly, we have this kimono-sleeve wrap dress from Reformation. At $268, it actually looks very reasonable compared to the others in the Elle article, but it still seems rather pricey for such a simple style.
My alternative: And indeed, you can get this look for quite a bit less. This $110 Topshop dress has basically the same style with a shorter, asymmetrical skirt, while this longer-sleeved version is only $50 (marked down from $80) at GCGme.
So there you have it: 13 off-the-rack looks for a beach wedding, with prices ranging from $21 to $288 rather than $268 to nearly nine grand. And if none of these particular styles happens to be to your taste, there are plenty of others to choose from, at equally reasonable prices, on the sites where they're sold.
The main difference between Elle's selections and mind is that most of mine aren't being sold as "wedding" dresses (though some are sold on wedding sites as bridesmaids' dresses). This is yet another example of how attaching the word "wedding" to anything can at least double the price. So the moral of the story is, if you're trying to wed on a budget, try to do as much as possible of your shopping without bringing the word "wedding" into the equation at all. Look for dresses, not wedding dresses; cakes, not wedding cakes; caterers, not wedding caterers. If leaving out that one word can save you a thousand or more on the dress alone, just imagine how much it could cut the cost of an entire wedding.