Thrift Week 2025, Day 6: Fragrance

Back on Day 3, I named Dom Perignon as a classic example of a luxury good, costing about $330 for a 750-mL bottle. But on a milliliter-for-milliliter basis, that stuff doesn't hold a candle to high-end fragrance. A 2023 article in (once again) Town & Country magazine lists a dozen perfumes that cost hundreds or even thousands of dollars per ounce. The most expensive scent on the list, Haute Luxe by Roja Dove, costs $3,500 for a 3.4-ounce (97-mL) bottle. That's $36 per milliliter—82 times as much as France's most iconic bubbly.

According to T&C, these pricey perfumes are "worth every cent." While the editors concede that "your signature scent doesn't need to cost an arm and a leg," they also claim that an "ultra-luxury fragrance" offers benefits a more "attainable" one can't, such as:

• The "finest ingredients in the world" that went into it.
• The skills of the "master perfumer" who created it.
• The design and "natural materials" of the the bottle.
• A "one-of-a-kind scent" that most people won't have.

All that sounds impressive, but really, a fragrance only has to do one thing: make you smell good. If it doesn't do that, then the luxurious ingredients, the fancy bottle, and the efforts of the master perfumer are simply wasted. And, conversely, if you can get a much cheaper scent that smells just as good to you, then the lack of fancy ingredients and "craftsmanship" matters not one whit. The proof of the perfume is in the sniffing.

So, if you want to "find your signature scent" without spending a bundle on it, where do you look? Well, you could disregard T&C's guide in favor of this one from Cosmopolitan, which recommends the best "affordable fragrances that smell luxe." But its definition of "affordable" is up to $70, which is still a bit much to risk on a scent you don't actually know you'll like. So if you want a chance to try before you buy, you could pick up a few test vials from Microperfumes, which sells tiny samples (just 0.75 mL) of different fragrances for as little as $3 apiece. Or, if you already know what fragrance you like but you don't like the price tag, you can search for a knockoff version at a site like Perfume Parlor. With a quick search there, I found a duplicate of that $36-per-milliliter Haute Luxe that costs only 56 cents per milliliter (with a 2-mL test vial available for just $4). 

Or, if you want a truly "one of a kind scent" that no one else is wearing, you can do what I do and make your own. My signature scent is a blend of three essential oils—sandalwood, vanilla, and cinnamon—mixed with a carrier oil in a little roller bottle. Last summer, the tiny bottles of essential oil that I bought back in 2020 finally started to run low, so I restocked with some bigger bottles from an online supplier: 2 ounces of sandalwood for $4, 1 ounce of vanilla for $6, and half an ounce of cinnamon that looked like an unbeatable value at just $1. Unfortunately, when I cracked it open, I realized why it was so cheap: it had a weird, acrid smell that was nothing at all like cinnamon. Thus, for the past few months, I've been making my perfume with just sandalwood and vanilla—all about those base notes, with no middle or top.

So, as my Treat for Today, I ventured out in the brisk January air to go to the local Rite Aid and drop $9 plus tax on a new bottle of cinnamon essential oil. (As Rite Aid is going through a bankruptcy right now, its shelves are looking a little picked over, but fortunately this particular essential oil is still well stocked.) It's a 1-ounce bottle, so at the rate I use it, I'll still have half of it left when my new bottles of vanilla and sandalwood oil run out. (At that point, I'll have to decide if I want to replace the sandalwood oil, which I've recently learned comes from a rare and over-harvested plant, with something more sustainable—like, ironically, a synthetic fragrance oil.)