This weekend was the annual (virtual) fall conference for Citizens Climate Lobby (CCL), a climate group I've been involved with since 2020. Like last year's conference, this one didn't really give me any broad new insights about climate problems and solutions, but it supplied several interesting nuggets of information worth sharing. This year's ten tidbits are:
1. Language matters. The keynote speaker at Saturday's session was commentator and activist Van Jones. He's worked with people on both sides of the aisle and says that both groups often "get hung up on language." He gave the example of police reform: conservatives didn't want to listen to talk about "injustice" in the penal system, but were often open to the same policies when they were framed in terms of "liberty." He argued that similarly, they would be willing to move on climate policies if they were framed as being about "pollution" or "helping farmers" or "protecting God's creation" rather than "climate." He admitted that it's stupid for the word "climate" to be politically charged, but given that it is, it would be even stupider to insist on using it if it makes it harder to address the problem.
2. People do have their own facts. Senator Pat Moynihan famously said, "Everyone is entitled to his own opinion, but not his own facts." But at the time he said it, the media landscape was very different from today's. Everyone got their news from the same local papers and major TV networks. Nowadays, your social media feed and your Google search results will show you different facts depending on your political orientation. Type "gun" into Google and it will auto-fill "gun rights" if you're on the right and "gun control" if you're on the left. Consequently, each side is getting an incomplete picture of every issue and is often unaware that the other group's facts exist. So when you're talking politics with someone who seems blind to the facts, Jones says, you have to remember "They're not in the same movie as you." To communicate better with them, talk less and listen more to figure out what their starting point is.
3. Red states benefit most from IRA incentives. Last year's Inflation Reduction Act was short on sticks and heavy on carrots: subsidies to build and install clean energy infrastructure across the country. And the benefits are accruing overwhelmingly to red states. They have plenty of open land on which to place new solar and wind farms, and their lower taxes and wages make them attractive sites for new battery plants. Jones thinks this is good news, as voters will look more favorably on the clean energy transition if it puts money in their pockets.
4. Politicians respond to RAP. That's Jones's shorthand for "reward and punishment," which he says carry a lot more weight with legislators than logical argument. You're much less likely to convince them by talking about the perils of climate change or the benefits of clean energy than by showing them polling numbers on how popular climate policies are or how many voters are swayed by climate issues. Therefore, Jones suggests, if you have an extra hour to spend preparing for a lobby meeting, spend it learning more about the politics of an issue, rather than the policy. As he points out, "We already know the policy."
5. Van Jones reads graphic novels. As interesting as I found Jones's speech, at once point I found myself distracted by the background on his Zoom screen. I enlarged the picture to get a closer look at his bookshelf and, sure enough, there was a copy of Watchmen and several volumes of The Sandman that I recognized from their distinctive covers. He's not just a policy nerd; he's a nerd nerd!
6. Renewable energy is growing amazingly fast. Following the keynote address, there was a "good news" session with a CCL policy maven who had some mind-blowing stats to share on clean energy. Did you know that nearly half of all solar capacity ever installed in the U.S., since the dawn of time, was added in the last three years? Or that 75% of all electric vehicles ever sold in the country were sold in the past three years? In 2010, less than 1% of all new cars sold in the U.S. were electric; now it's 10%, and if we manage to get permitting reform passed to improve the electrical grid, by 2030 it could be anywhere from 40% to 60%. Likewise, with permitting reform, we could install twice as much new wind and solar capacity in the next three years as we did in the last three—quadrupling the amount we had three years ago.
8. Goofing around is good for your health. The next panel I attended was on "resilient climateering" (a portmanteau word the presenter made from "climate" and "Mouseketeers"). According to her, playfulness has a wide array of mental health benefits. She had sources (which I unfortunately didn't manage to get the links for) to show that it releases endorphins and endogenous (self-made) opioids, which I didn't even know were a thing; stimulates nerve growth in areas of emotion and decision making; and even reduces dementia. I don't know how much of that is true, but it certainly couldn't hoit!
9. Stress can shut you down. One source from the "climateering" presentation that I did find a copy of was this polyvagal chart showing how stress affects the body. Most of the time, when we talk about feeling stressed, we're talking about the effects in the yellow zone: increasing levels of anger and fear, increases in heart rate and blood pressure, dry mouth, heavy breathing. All these are signs of hyperarousal: the familiar fight-or-flight reaction. But when stress is intense or prolonged enough, it can cause just the opposite effect: hypoarousal. At this stage, we stop trying to fight or flee and just give up. This red zone is associated with feelings of despair, numbness, or shame; physically, most of the body's processes slow down as it pumps out extra endorphins to block out pain and, basically, prepare for the end. We all know about the negative effects of spending too much time in the yellow zone, but the red zone is really bad news. Probably best to keep an eye on those yellow signs and avoid getting to that point.
10. Climate deniers can change. Honestly, I didn't feel like I learned that much from the "CCL Group Leaders Tell All" session. It was basically just leaders of several different CCL chapters talking about how they got into the job and how they do it—info I don't expect to need, since I'm not interested in being one. But one of the group leaders had an origin story that interested me. His parents were—to an extent, still are—climate deniers, and he was brought up to think human-made climate change was a big lie. But his parents also taught him to stand up for what he believes in, and in high school he came to realize that he believed in the dangers of climate change. So he became involved with climate and, as a freshman at Michigan, joined the college's CCL chapter, of which he's not a co-leader. And his parents, remarkably, have not only been supportive; they've also been willing to talk with him about the issue. They may not be believers yet, but he thinks they're gradually changing their views, and they even support some of CCL's policies. And the reason for this, he thinks, was their personal connection to him. It's harder to dismiss "the other side" when it includes your kid—or your parent, your sibling, your spouse, or your good friend. When someone you care about is involved with an issue, you may disagree with their views, but you can't just reject them without consideration.
And maybe that's the most important lesson from this year's conference, one that all the speakers echoed in some way or another: build connections first. Build connections with legislators, connections with friends, connections with other climate activists, instead of just leaping into facts and arguments. Because it's much easier to tell your story in a way people will hear if you know who's listening.
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