Once again, I find myself riding the wave of a trend I didn't know existed. A week or so ago, I read an article in Grist about how many TikTokers are now fighting back against the consumption culture popularized by many influencers with videos about a lifestyle they call "underconsumption core." This aesthetic, according to the article, is "generally about reducing and reusing." In their videos, creators show off their reusable bags, thrift-shop visits, minimalist skincare routines, and possessions they've bought cheap and kept for decades. Doesn't this sound a lot like the sort of thing I've been posting about for the last 15 years?
Of course, when I first started this blog, there was no TikTok and "influencer" wasn't a recognized profession. So I figured, if this new platform is now providing a forum for a lifestyle I've been promoting for years, why not jump on that bandwagon? Why not whip up my own little one-minute video, set to "soothing background music," about my ecofrugal—excuse me, "underconsumption core"—habits and contribute it to the conversation? And, seeing as it's December, why not make it all about the ways we practice underconsumption during the holidays, which are normally the spendiest time of the year?
So I filmed a few little clips with my phone, edited them together in the free ClipChamp program, found a public-domain musical track on Pixabay, and posted it on both TikTok and YouTube. If you have an account on either platform, I'd appreciate your popping by there and giving it a like. If enough people seem to enjoy this first video, perhaps I'll make some more in the same vein. I've got the software more or less figured out now, and it's not like I have any shortage of material to work with.
Happy holidays to all, and to all an ecofrugal new year!
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